Tuesday morning, Taylor Swift’s “New Romantics” was not even inside the Top 100 on the US iTunes sales chart.
As of 6:45PM ET Wednesday, the seventh “1989” single is in the Top 50.
The song, which has been rising steadily over the past two days, is currently #50 on the all-genre chart.
The sales ascent comes as “New Romantics” continues its eruption at radio.
Based on airplay received during the first three days of the February 28-March 5 tracking week, the single is up to #23 on Mediabase’s building hot adult contemporary chart and #24 on the building pop chart. Its spin counts are more than four times what they were at this point last week.