The Voice [NBC]
There may be a story in the fact that NBC’s “The Voice” returned well below the series’ peak level in adults 18-49.
There may also be a story in the fact that the midseason premiere of NBC’s “Blindspot” narrowly trailed the fall finale — and dramatically trailed the series premiere — in adults 18-49 and total viewership.
NBC, however, is focusing on a different story: the fact that the two series dominated their network competition and led NBC to victory (among the key adults 18-49 demographic) in six of the night’s six primetime half-hour timeslots.
A preliminary NBC ratings press release notes that “The Voice” drew a 3.4 adults 18-49 rating and 13.236 million total viewers in its 8-10PM ET slot. Not great compared to the show’s historical standard, the adults 18-49 rating was down only slightly from the 3.5 posted by the fall premiere. The 13.236 million viewer mark bests the 12.371 million sum posted by the fall launch.
The biggest takeaway is the fact that “The Voice” cruised to victory in its timeslot — and ranked as the night’s overall #1 TV program.
With what NBC reports as a 1.8 adults 18-49 rating and 6.840 million total viewers, “Blindspot” was down to a series low in both columns. It was also off from the fall finale, which drew a 1.9 and 7.026 million.
Like “The Voice,” it still led its timeslot in adults 18-49. It was second to “NCIS: LA” in viewers.
NBC’s press release also alerts press to the drama’s history of massive gains from DVR viewership.