Last week, Headline Planet broke the news that ZAYN’S “PILLOWTALK” had been selected for the iHeartRadio “On The Verge” program.
Early Thursday morning, iHeartRadio officially confirmed the story. “PILLOWTALK” is indeed the newest “On The Verge” pick.
In addition to branding support, “On The Verge” entitles ZAYN’s debut single to guaranteed airplay on the iHeartMedia stations within the designed radio format(s).
For “PILLOWTALK,” the push is definitely underway at pop radio. Sources say it will also apply at the rhythmic format.
The program can prove very valuable; songs like Tove Lo’s “Habits (Stay High)” and Nick Jonas’ “Jealous” received “On The Verge” support en route to reaching #1 on the Mediabase pop airplay chart. Natalie La Rose’s “Somebody (featuring Jeremih)” and Post Malone’s “White Iverson” topped the rhythmic chart with assistance from “On The Verge.”
Thanks to strong opening week sales and streaming and a respectable level of early airplay, “PILLOWTALK” debuted at #1 on the all-encompassing Billboard Hot 100. Attention will now turn to its longevity on the Hot 100, as well as its ability to reach the upper reaches of the pop and rhythmic airplay charts.