As her “Same Old Love” holds at its #6 peak, Selena Gomez’ follow-up single “Hands To Myself” vaults into the Top 40 of the Billboard Hot 100.
Up 23 places, the song takes #39 on this week’s chart.
The new peak position is primarily attributable to the song’s 47,000 weekly US sales (+95%) and 5 million weekly US streams (+43%). It is also beginning to receive radio airplay.
The release of the music video certainly aided the song’s streaming points (and overall chart performance), but the greatest percentage of the song’s streaming points (46%) came from Spotify. Music video streaming figures were bottlenecked due to the Apple Music exclusivity.
Despite the limitation on streaming, the video release nonetheless generated buzz for the song, which in turn resulted in increased sales and audio streams.