Update: Impressive in the fast nationals, the viewership total for NBC’s “Dolly Parton’s Coat Of Many Colors” became even stronger in the final broadcast report.
Per final Nielsen data, Thursday’s movie averaged a 1.8 adults 18-49 rating and 13.028 million viewers from 9-11PM.
Earlier in the night, NBC aired “Michael Buble’s Christmas in Hollywood” (1.2, 7.260 million).
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A decent but unspectacular performer in the key adult 18-49 demographic, NBC’s “Dolly Parton’s Coat Of Many Colors” drew a mammoth viewership total.
Per Nielsen fast national data, the two-hour broadcast averaged a 1.8 adults 18-49 rating and a total audience of 12.842 million. The 9PM hour drew a 1.7 with 12.595 million, while the 10PM portion posted a 1.9 with 13.089 million in total viewership.
In terms of adults 18-49, it was the #2 broadcast network program in the 9PM hour (beneath CBS’ “Mom”/”2 Broke Girls” tandem) but the #1 program for the entire two-hour block. It was easily its timeslot’s most-watched network broadcast.
Indicated the wide disparity between its adults 18-49 rating and its viewership total, the broadcast was very old-skewing. Among adults 50+, a whopping 18% of those watching TV during the 9-11PM timeslot were watching “Coat Of Many Colors.”
— NBC led into “Coat Of Many Colors” with “Michael Buble’s Christmas In Hollywood” (1.1, 7.173 million).