Echoing what was stated at last week’s programmer summit, iHeartRadio has officially confirmed Hailee Steinfeld’s “Love Myself” as its new “On the Verge” song.
The push, which includes branding support across iHeart’s digital networks and guaranteed airplay from iHeartMedia’s pop stations, commences in conjunction with this week’s official radio impact.
“Love Myself” is the pop format’s first “On the Verge” song since the push for Nate Ruess’ “Nothing Without Love” began in late March.
“Nothing Without Love” was the program’s least successful pop entry; it failed to reach the format’s Top 25.
iHeart and label Republic are certainly hoping for a stronger reception to “Love Myself,” which represents the Oscar-nominated actress’ debut single.
“I wanted everything to happen exactly the way it’s happening now,” says Steinfeld of her transition into music. “After ‘True Grit,’ I was looking and waiting for a role in which I could segue into making music.
“When ‘Pitch Perfect 2’ came along, it was the perfect opportunity to begin that transition. Part of the role involved being in the studio, recording, and performing. That’s when I realized, ‘I have to do this!'”
Steinfeld also touts the honesty of the music world. When acting, she is playing a character. When singing, she is communicating her own truth.
“I feel like everybody will finally get to know me through this music,” says Steinfeld. “The experience of opening myself up has been awesome.”
Being promoted by Republic, “Love Myself” carries an official pop radio impact date of August 11. It is scheduled to go for hot adult contemporary adds on August 31.
Republic has a strong track record with pop “On the Verge” selections; it hit #1 with Tove Lo’s “Habits” and Nick Jonas’ “Jealous.”