Categories: TV NewsTV Ratings

Ratings: Lifetime’s “UnREAL” Hits Demo Low; “Devious Maids” Adds Viewers

While it avoided a series low in total viewership, Monday’s “UnREAL” set a new low mark in adults 18-49.

The episode, which was the inaugural season’s penultimate installment, posted a 0.21 adults 18-49 rating with 572,000 total viewers. Both numbers markedly trail those of the previous week’s broadcast, which scored a 0.27 with 731,000 audience members.

The 0.21 adults 18-49 rating represents a new bottom for the Lifetime comedy. The 572,000 viewership mark is the show’s third-lowest on record. The June 15 and June 22 episodes drew 565,000 and 552,000, respectively.

Lifetime led into “UnREAL” with “Devious Maids.” While it too suffered a week-over-week decline in adults 18-49 (down from a 0.41 to a 0.37), it enjoyed a viewership increase (from 1.165 million to 1.265 million).

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor