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Ratings: “UnREAL” Surges to Series High; “Devious Maids” Also Improves

Among adults 18-49, Monday’s “UnREAL” was the highest-rated episode yet. It nearly set a series high in total viewership.

Up significantly from last week’s broadcast in both regards, this week’s episode posted a 0.35 adults 18-49 rating with 810,000 viewers.

Last week’s “UnREAL,” which was the third straight to suffer a weekly decline, posted a 0.22 adults 18-49 rating with 552,000 viewers.

Not since the premiere, which drew 815,000 viewers, has an “UnREAL” episode drawn a larger audience. That premiere drew a 0.29 in the key adults 18-49 demographic.

Following the June 1 premiere, Lifetime made the second, third and fourth episodes available for streaming. Based on the significant jump for this week’s episode, which was the series’ fifth, a case can be made that ratings for the past three episodes were adversely affected by their online availability.

— Lead-in “Devious Maids” also enjoyed gains this week; it drew a 0.49 rating with 1.335 million viewers (up from last week’s 0.43 with 1.135 million viewers).

The added lead-in support likely helped “UnREAL,” but insofar as this was not the highest-rated episode of the season, it cannot claim complete credit for this week’s “UnREAL” rise.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor