Update: Final broadcast data confirms that Thursday’s “Reign” enjoyed a week-over-week gain in total viewership. Lead-in “The Vampire Diaries” rose in both adults 18-49 and viewers.
The penultimate second season “Reign” drew a 0.3 adults 18-49 rating with 970,000 viewers. Last week’s broadcast posted the same 0.3 rating but reached only 840,000 total audience members.
One-time The CW flagship “The Vampire Diaries” posted a 0.6 adults 18-49 rating with 1.32 million viewers. Both numbers top those of last week’s broadcast, which posted a series low 0.5 rating to go along with its series low 1.21 million viewership mark.
Both shows have been renewed for next season.
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Airing out of an improved “The Vampire Diaries,” The CW’s “Reign” enjoyed an uptick in total viewership.
Per fast national data, Thursday’s episode drew a 0.3 adults 18-49 rating with 964,000 total viewers. The demo mark was even with that of last week’s broadcast, but the viewership total reflects a 15% increase in audience size.
Last week’s “Reign” drew a 0.3 with 840,000 viewers.
8PM lead-in “The Vampire Diaries,” which set a series low last week (0.5, 1.21 million), improved in both measures this week. Thursday’s episode delivered a 0.6 with 1.31 million.