Madonna [NBC]
Madonna’s extensive involvement in last Thursday’s “The Tonight Show Starring Jimmy Fallon” included an ambitious (especially by talk show standards) rendition of her “Bitch I’m Madonna.”
In conjunction with that exposure, the song, which features Nicki Minaj, enjoyed a week-over-week sales lift.
While Nielsen Music says the song’s sales total for the April 6-12 tracking week was a modest ~9,000, the gain over the previous week’s mark was significant. Weekly sales for “Bitch” rose by 748%.
Interesting trivia: One week earlier, Madonna’s “Ghosttown” moved the same 9,000 copies (8,645 unrounded during the March 30-April 5 tracking week) on the heels of a high-profile, Taylor Swift-aided performance at the iHeartRadio Music Awards.
The associated week-over-week gain, however, was a decidedly more modest 90%.