The premiere of USA Network’s “DIG” delivered very lukewarm numbers.
Thursday’s inaugural episode drew a modest 0.56 adults 18-49 rating with 1.83 million viewers.
While not necessarily a flop by cable or USA standards, the performance does not remotely befit the series’ lengthy, aggressive marketing campaign. Rather than establishing the show as a big event, the performance falls roughly in line with what USA has come to expect from routine drama series launches.
Among adults 18-49, “DIG” was Thursday night’s ninth-highest rated cable program.