Categories: TV NewsTV Ratings

Ratings: USA Network’s “DIG” Gets Off to an Unremarkable Start

The premiere of USA Network’s “DIG” delivered very lukewarm numbers.

Thursday’s inaugural episode drew a modest 0.56 adults 18-49 rating with 1.83 million viewers.

While not necessarily a flop by cable or USA standards, the performance does not remotely befit the series’ lengthy, aggressive marketing campaign. Rather than establishing the show as a big event, the performance falls roughly in line with what USA has come to expect from routine drama series launches.

Among adults 18-49, “DIG” was Thursday night’s ninth-highest rated cable program.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

Share
Published by
Brian Cantor