(Tori Kelly via Capitol Records)
Update: The video for Tori Kelly’s “Nobody Love,” which is #25 on Mediabase’s rolling pop radio airplay chart, follows:
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As Tori Kelly prepares to unveil the video for her new single “Nobody Love,” she can celebrate the song’s ongoing rise at pop radio.
The song, which is receiving support from the iHeartRadio “On the Verge” program, is now the pop format’s 25th-most played song.
“Nobody Love” claims that honor thanks to the 2,629 spins it received between February 18 and 24.
Insofar as it is still gaining airplay at a respectable rate, it should be able to maintain its position through the issuance of Mediabase’s official airplay chart on Sunday evening. If it does so, “Nobody Love” will officially claim a Top 25 position a week after reaching the Top 30 and two weeks after entering the Top 40.
The song’s rising airplay, industry buzz and promotional support have collectively helped “Nobody Love” claim a respectable position on the iTunes single sales chart. While it is not yet a significant seller, its rank of #112 on the all-genre chart is solid for a very new song from an emerging artist.
Attention now turns to the release of the official music video. Kelly personally confirmed a February 26 release date.