A third consecutive performance uptick drove last week’s “Eye Candy” to series high marks in adults 18-49 (0.28 rating) and total viewership (707,000 viewers). This week, it aimed to raise the bar even higher.
It did in the adults 18-49 demographic. It did not in total viewership.
This week’s edition of MTV “Eye Candy” drew a series high 0.29 adults 18-49 rating but attracted only 601,000 total viewers. Down 15% from last week’s episode, this week’s audience mark was the third-weakest drawn by an “Eye Candy” episode.
Only the January 12 series premiere (589,000) and January 26 installment (521,000) drew smaller audiences.
Over seven episodes, the “Eye Candy” ratings trajectory is as follows:
List of “Eye Candy” ratings (Episode Date – adults 18-49 rating, females 12-34 rating, viewership)
Eye Candy, February 23 – 0.29, 0.85, 601,000
Eye Candy, February 16 – 0.28, 0.99, 707,000
Eye Candy, February 9 – 0.27, 0.71, 619,000
Eye Candy, February 2 – 0.25, 0.79, 604,000
Eye Candy, January 26 – 0.19, 0.65, 521,000
Eye Candy, January 19 – 0.24, 0.76, 626,000
Eye Candy, January 12 – 0.24, 0.70, 589,000