Taylor Swift on Fallon (Douglas Gorenstein/NBC)
The music video might not have been a smash hit in the vein of “Blank Space,” but it still helped Taylor Swift’s “Style” vault into the top ten of the Billboard Hot 100.
After cracking the top twenty last week, Swift’s latest “1989” single rises to #10 on this week’s edition of the all-encompassing listing. It becomes the third top ten hit from the album and the seventeenth of Swift’s career.
Swift now ties Aretha Franklin’s mark for sixth-most Hot 100 top ten hits. Only Madonna (38), Mariah Carey (27), Janet Jackson (27), Rihanna (26) and Whitney Houston (23) are responsible for more.
In addition to the late-week streaming activity associated with its video, “Style” also benefited from big airplay gains. The track enjoyed sizable rises on the pop, adult pop, adult contemporary and rhythmic radio formats.
“Style” helps Swift continue her streak of claiming two positions in the Billboard Hot 100. While “Shake it Off” is no longer in that portion of the chart, her “Blank Space” holds the #7 spot this week.