Categories: TV NewsTV Ratings

Ratings: “KC Undercover” Viewership Falls 27% Against the Grammys

Scheduling has thus far done no favors for Zendaya vehicle “KC Undercover.”

Three weeks ago, the series premiered against CBS’ coverage of the AFC Championship.

Disney wisely gave the series a break against last week’s Super Bowl, but it decided to return with an original episode–the show’s third–against this Sunday’s Grammy Awards telecast.

Positioned against the highest-rated segment of the music awards show, Sunday’s “KC Undercover” endured a sizable ratings hit this week.

The episode commanded a viewership average of 2.22 million, which represented a steep 27% decline from the second episode’s audience total. Favorable rounding creates the impression that Sunday’s “KC” matched its predecessor’s 0.4 adults 18-49 rating (it drew a 0.35 this week versus a 0.42 for its previous episode), but the episode took a clear hit in females 12-34. Its 1.3 in that demo represented a fall from the 1.6 posted on January 25.

Disney’s other programs:

Austin & Ally – 2.07 million viewers, 0.4 adults 18-49 rating (rounded from a 0.36), 1.1 females 12-34 rating
Liv and Maddie – 2.17 million viewers, 0.4 adults 18-49 rating (rounded from a 0.36), 1.2 females 12-34 rating

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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Brian Cantor