Thanks to a viral Instagram photo, in which she put on a condom on her leg to mock guys who insist their penis is too big to use one, Swedish pop singer Zara Larsson has cultivated an unavoidable presence within the entertainment news community.
Come this February, the hope is that her unavoidable presence will extend to US radio.
Epic Records confirmed that Larsson’s single “Uncover,” for which a video was just released, will impact the pop radio format on February 3. It will go for hot adult contemporary adds the day prior.
“Uncover” is the title track from Larsson’s new EP, which launched on digital retailers Tuesday on behalf of TEN, Epic and Kemosabe Records.
First released internationally in 2013, the song topped the charts in Norway and her native Sweden. It was certified multi-platinum in the latter.
The track is also due to appear as a “What’s Next” track on the upcoming NOW 53 compilation. That album arrives on February 3.