Tove Lo on WWHL
Because Ellie Goulding’s “Love Me Like You Do,” Maroon 5’s “Sugar,” Calvin Harris’ “Outside (featuring Ellie Goulding)” and Taylor Swift’s “Style” fared so well on the weekly pop radio add board, it was easy to overlook the fact that Tove Lo’s “Talking Body” also clicked with a healthy dose of programmers.
Sixth-most-added for the week, “Talking Body” launched at twenty nine new stations. Combined with the high-profile adds the song received prior to its official January 13 impact, that support is helping “Talking Body” make moves on the pop radio airplay chart.
No, the song is nowhere near as hot as those mentioned in the opening paragraph. And, no, the song is not expected to reach the Top 40 in time for Sunday’s release of the official pop radio airplay chart.
It is, however, showing vital signs of life. According to Mediabase, the follow-up to Tove Lo’s #1 hit “Habits (Stay High)” was the 49th-most-played pop song during the seven days between January 9 and 15. It commanded 419 spins within that window.
Thanks to its support in high-profile markets, “Talking Body” ranks even more favorably from an airplay standpoint. Its weekly audience impression count of 3.51 million is pop radio’s 43rd-largest.
After making a mild splash at alternative radio, Tove Lo’s predecessor “Habits (Stay High)” was thrust into the pop mix with support from the iHeartRadio “On the Verge” program. It ultimately reached #1 on the listing.