Performed at the Victoria’s Secret Fashion Show, hyped in a Tweet by Big Machine label boss Scott Borchetta, added by several major market pop radio stations and already confirmed as a top 40 single on the Mediabase pop airplay chart, “Style” was very clearly positioned as the official follow-up to “Blank Space.”
But just in case doubt did exist, the Republic Radio promotions team opted to formally confirm that “Style” is the next single.
The third official release from Swift’s blockbuster “1989,” “Style” is due to officially go for radio adds on February 10. Like its predecessor “Blank Space,” however, it will likely have been added by a plethora of stations prior to its scheduled impact. The revelation of that adds date, therefore, primarily serves to cement the fact that “Style” is the next “1989” single.
(Update: Unwilling to wait until the official impact date, powerhouse pop stations Z100 and 97.1 AMP–and at least eleven more stations–added the song this week.)
As of Monday, “Style” ranks at #38 on Mediabase’s rolling pop radio chart and #47 on the rolling hot adult contemporary chart. It seems destined to continue soaring and become another smash hit for the singer-songwriter.