While some will find Taylor Swift’s “1989” in their stockings or under their Christmas trees, many remain interested in a more instant approach to the album.
Swift’s fifth studio album has reclaimed the lead on the iTunes album sales chart. The surge back to #1 comes as the pre-order rush for Madonna’s “Rebel Heart” begins to slow and the first week excitement over Nicki Minaj’s “The Pinkprint” begins to cool.
If the album’s sales interest lived up to projections and exceeded 340,000 copies last week, “1989” will need to outsell the “Frozen” soundtrack by about 130,000 copies this week to become the best-selling album of 2014. That it is the dominant album on iTunes (and surely a hot last-minute Christmas option at physical retailers) bodes well for its chance of crossing that threshold and conquering the 2014 album sales picture.
The aforementioned “The Pinkprint” and “Rebel Heart” hold the #2 and #3 positions on iTunes, respectively. Pentatonix’s “That’s Christmas to Me” and J. Cole’s “2014 Forest Hills Drive” claim the final two respective positions of the top five.