Ella Henderson has performed her breakthrough hit “Ghost” on several talk shows. Each time she did, the single surged up the iTunes all-genre single sales chart.
But it never quite surged like this.
Following her performance on Tuesday’s “The Voice,” the former UK number one and current iHeartRadio “On the Verge” pick rocketed into the Top 10 on the iTunes sales chart. As of press time, which is just one hour removed from the conclusion of Tuesday’s west coast broadcast, “Ghost” holds the #10 position on the chart.
Judged in the context of iTunes single sales boosts, NBC’s “The Voice” has historically been one of the strongest television attractions–and certainly the strongest weekly forum–for driving commercial success.
It does not, however, promise a song–especially one that was in the bottom half of the Top 100–a rise into the top ten. Henderson’s performance and the allure of her song absolutely played a role in that gain.
Despite routinely captivating television viewers (and Headline Planet, which called it a song to watch ahead of its official US impact), Henderson’s “Ghost” has not yet exploded at US radio. It is only up to #19 at hot adult contemporary, where it is receiving guaranteed airplay courtesy “On the Verge,” and #33 at pop radio.
One has to assume, however, that the consistent buzz Henderson receives for her performances will eventually cause radio programmers to latch on in a more significant manner.