The music industry cannot stop talking about Meghan Trainor’s reigning #1 single “All About That Bass,” but it might want to start talking about the remarkable sales stability being demonstrated by her four-song “Title” EP.
While “Title” has yet to break the top ten of the Billboard 200 or achieve anything resembling a blockbuster weekly sales total, it has held up extraordinarily well since launching the week of September 9.
That week, Trainor’s EP doubled initial sales forecasts by moving 21,000 units. It debuted at #15 on the Billboard 200.
Whether the verdict was positive or negative, one’s initial judgment of that sales total was surely predicated on the notion that the sales count would endure the usual 40-80% decline in week two — before quickly fading away in subsequent weeks. That assumption proved wildly inaccurate.
Instead of declining to the 10,000 range, the second week “Title” sales count clocked in at more than 19,000 copies, according to Hits Daily Double. It, meanwhile, slipped only three places to #18 on the Billboard 200.
Surely that was a fluke, right? Wrong.
The stability continued in week three. With a sales total that Hits Daily Double reported at about 16,000, “Title” landed at a respectable #23 on the Billboard 200. It remained in the conversation.
And as far as the Billboard 200 album sales chart is concerned, it got even louder this week. While its estimated sales total dropped to around 14,000 this week, its position on the Billboard 200 actually improved. It bounced back into the Top 20–at #19–on the latest edition of the chart.
With a four week trajectory of 15-18-23-19, the “Title” EP proves that while millions of music fans are “All About That Bass,” a steadily rising contingent is all about Meghan Trainor herself.