Currently forming new programming “Habits,” alternative radio stations are finding it difficult to say no to the breakthrough single from Tove Lo.
Picked up at six stations this week, including the influential KROQ, the singer-songwriter’s buzzworthy “Habits (Stay High)” ranked as the alternative format’s fourth-most-added track.
The new pickups should help the song, which is already one of the genre’s fastest rising new tracks, accelerate its surge up the airplay chart.
According to Mediabase, “Habits (Stay High)” was alternative radio’s 43rd-most-played song over the past seven days. Its sizable weekly audience of 1.56 million was the 26th-largest within the genre.
The song is also experiencing success on iTunes. At press time, the original version was #200 on iTunes, while Hippie Sabotage’s “Stay High (Habits)” remix was #71.
— While Tove Lo’s “Habits” is showing significant promise, Jack White’s “Lazaretto” is demonstrating dominance. With 18 station picksup, the song again ranked as alternative’s most-added track. It is already #15 on the Mediabase Alternative Airplay chart.
— Arctic Monkeys’ “Why’d You Only Call Me When You’re High” (2nd-most-added with 9 pickups, #12 for airplay), Foster the People’s “Best Friend” (3rd-most-added with 8 pickups, #23 for airplay), Vance Joy’s “Riptide” (4th-most-added with 6 pickups, #36 for airplay), Big Data’s “Dangerous (featuring Joywave)” (6th-most-added with 5 pickups, #18 for airplay) and J. Roddy Walston and the Business’ “Take it as it Comes” (6th-most-added with 5 pickups, #40 for airplay) also had strong weeks.
— The weekly top five for airplay: Kongos’ “Come With Me Now” (#1), Black Keys’ “Fever” (#2), Bastille’s “Bad Blood” (#3), Fitz and the Tantrums’ “The Walker” (#4) and Arctic Monkeys’ “Do I Wanna Know?” (#5).