Thanks to the aggressive promotion–and discounting–that accompanied Black Friday, two of the season’s most high-profile album releases are enjoying much-needed sales spikes.
According to Hits Daily Double, Katy Perry’s “Prism” and Lady Gaga’s “ARTPOP” are tracking to move roughly 135,000 and 110,000 respective units this week.
Representing significant gains over last week’s numbers–46,000 for “ARTPOP” and just shy of 40,000 for “Prism”–the Thanksgiving week totals will be warmly welcomed and appreciated by Perry and Gaga. Following their lukewarm debuts and unsatisfactory early demonstrations of longevity, both albums (and artists) are in need of any weaponry they can get for combating ongoing cries of disappointment.
As with numbers for One Direction’s “Midnight Memories” (for which forecasts have been adjusted back to 550K+), all sales estimates come with a significant margin of error in the most enthusiastic and unpredictable shopping week of the year. But while the specific sales figures might be imprecise, the notion that “Prism” and “ARTPOP” will enjoy Thanksgiving week sales gains is a certain one.
They, after all, will not be the only albums reaping the rewards of Black Friday shopping. According to Hits Daily Double, a number of holdover albums were tracking well as the weekend approached. The publication’s key numbers for holdovers, almost all of which represent big gains over last week’s data, are as follows:
Eminem – MMLP2 – 180-190,000
Katy Perry – Prism -130-140,000
The Robertsons – Duck the Halls – 115-125,000
Lady Gaga – ARTPOP – 105-115,000
Kelly Clarkson – Wrapped in Red – 90-100,000
Miley Cyrus – Bangerz – 80-90,000
NOW 48 – 75-85,000
Justin Timberlake – The 20/20 Experience – 65-75,000
Drake – Nothing Was the Same – 65-75,000
Luke Bryan – Crash My Party – 65-75,000
With help from a deluxe re-release, Florida Georgia Line’s “Here’s to the Good Times” will also make gains; sales of 50-60,000 are expected.
Outside of One Direction’s “Midnight Memories,” other noteworthy newcomers include Garth Brooks’ “Blame it All on My Roots” (80-90,000), A Day to Remember’s “Common Courtesy” (45-55,000) and Danielle Bradbery’s “Danielle Bradbery” (35-40,000).