NBC’s “Do No Harm” Premieres to Weak Ratings

Another launch in NBC’s Thursday at 10PM timeslot, another disappointment.

Update: “Do No Harm” attracted 3.13 million viewers and a mere 0.9 adults 18-49 rating. This was a disastrous premiere.

New drama “Do No Harm” opened very slowly Thursday night, delivering a mere 2.4 in the overnight metered market ratings. While the critical adults 18-49 demo and total viewership numbers are not yet available, the overnights suggest a high improbability that the series did well in either.

“The Office,” which led into “Do No Harm,” delivered a 3.3 at 9PM and a 3.1 at 9:30. While that reveals passable lead-in retention for “Harm,” the adults 18-49 gap between the two shows is likely greater–and likely great enough to already put the new series’ survival in jeopardy.

Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.

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