The recent string of rumors that WWE is considering dropping the ECW brand name actually dates back several months, says F4WOnline.com.
According to the source, WWE has been on the receiving-end of pressure from SyFy, which is unhappy with ratings for the Tuesday WWE show. From that pressure stems a feeling that WWE should overhaul the program to spark a ratings turnaround.
At press time, there was nonetheless no concrete talk that a change was forthcoming. And, even if WWE were to decide the ‘ECW’ initials should be dropped, there is no evidence that WWE is considering changing the format, which currently sees the show serving as a breeding ground for up-and-coming WWE Superstars.
Some rumors going around claim that WWE is considering turning the program into another “Superstars” of sorts, but said stories could not be definitively confirmed at press time.