Amid strong indications that its current season will be its last, “Greek” is again proving that it simply does not work on ABC Family.<\/p>\n
While the college-set dramedy is the best-reviewed component of the cable network and one of the best-reviewed shows of its kind, it simply cannot click with the ABC Family brand.<\/p>\n
Its season four ratings, which are available for two of the three broadcast episodes, have simply been abysmal. Despite receiving a mammoth 4.22 million-viewer-lead-in from “Pretty Little Liars” on January 3, “Greek” could only muster a total audience of 1.21 million. Among the network’s target demos, it posted a 0.5 in 18-49 (down from the 1.5 for “Liars”), a 1.1 with women 18-34 (down from the 3.5 for “Liars”) and a 1.4 with teens (down from the 5.3 for “Liars”).<\/p>\n
While retention was technically better in week two (revealing that “Liars,” like every previous lead-in on the network, does not overlap well with “Greek”), the performance was still underwhelming. Last week’s airing scored a 0.4 adults 18-49 rating with 1.07 million viewers (out of the 1.1 and 3.21 for “Liars”). The women 18-34 rating was a 1.0, while the show net a teen demo of 1.2.<\/p>\n
TNT’s “Southland” is also off to a rocky start this season. Its third season premiere was good for 2.11 million viewers with a 0.7 adults 18-49 rating. While not a totally terrible performance for a cable series, “Southland,” originally broadcast as a network series on NBC, should be expected to have a wider reach.<\/p>\n
Last week’s airing dropped to a 0.6 rating with 1.64 million viewers.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"adace-sponsor":[],"yoast_head":"\n