Olivia O’Brien released her new single “RIP” — and the accompanying video — last week.<\/p>\n
Said song was just issued to pop radio, and Island confirms that a formal promotional campaign will begin next month.<\/p>\n
Per an official note from the label, “RIP” will impact pop radio in conjunction with the August 15 add board.<\/p>\n
“RIP” has amassed over 500,000 video views since last week’s premiere. It also received praise from Headline Planet’s Brian Cantor, who called the song<\/a> a “big step in the right direction” for an artist he believes has “crazy star potential.”<\/p>\n Island is billing “RIP” as the official follow-up to “i hate u, i love u.” The multi-platinum single, which gives lead credit to gnash and featured credit to O’Brien, reached the Top 5 at pop radio late last year. It boasts nearly 550 million Spotify streams and nearly 300 million YouTube video views.<\/p>\n