{"id":9257,"date":"2010-11-26T13:28:19","date_gmt":"2010-11-26T18:28:19","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=9257"},"modified":"2010-11-26T13:49:44","modified_gmt":"2010-11-26T18:49:44","slug":"taylor-swifts-speak-now-special-disappoints-in-ratings-beyonce-show-also-weak","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2010\/11\/26\/taylor-swifts-speak-now-special-disappoints-in-ratings-beyonce-show-also-weak\/","title":{"rendered":"Taylor Swift&#8217;s &#8220;Speak Now&#8221; NBC Special Disappoints in Ratings, Beyonce Show also Weak"},"content":{"rendered":"<p>She may be a huge draw at the record stores and an attraction at music awards shows, but as far as dominating the airwaves on Thanksgiving, Taylor Swift has a long way to go.<\/p>\n<div style=\"float:left;margin-right:5px;\"><a href=\"http:\/\/view.picapp.com\/pictures.photo\/entertainment\/the-2010-american-music\/image\/10259385?term=taylor+swift\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/view3.picapp.com\/pictures.photo\/image\/10259385\/the-2010-american-music\/the-2010-american-music.jpg?size=234&#038;imageId=10259385\" border=\"0\" width=\"234\" title=\"The 2010 American Music Awards Red Carpet Arrivals\" height=\"329\" oncontextmenu=\"return false;\" ondrag=\"return false;\" onmousedown=\"return false;\" alt=\"Nov. 22, 2010 - Los Angeles, California, USA - Singer Taylor Swift.The 2010 American Music Awards Red Carpet Arrivals Held At Nokia Theatre In Los Angeles, California On November 21, 2010. K66963AM. &amp;copy; Red Carpet Pictures\" \/><\/a><\/div>\n<p><script type=\"text\/javascript\" src=\"http:\/\/view.picapp.com\/\/JavaScripts\/OTIjs.js\"><\/script><\/p>\n<p>The pop-country phenomenon&#8217;s NBC special &#8220;Speak Now,&#8221; a look at her new album juxtaposed with live performance footage, garnered a mere 1.2 adults 18-49 rating with 4.42 million viewers.  Though the show can exclaim that its adults 18-49 demo grew by 30% from start-to-finish, no one at NBC or on &#8216;Team Swift&#8217; should be bragging about that performance.<\/p>\n<p>The show finished fourth in its timeslot behind the NFL overrun\/&#8221;The Simpsons&#8221; movie on FOX, re-runs of CBS&#8217; &#8220;The Big Bang Theory\/$#*! My Dad Says&#8221; (1.6 rating, 6.21 million) and another airing of ABC&#8217;s &#8220;Charlie Brown Thanksgiving&#8221; (1.5 rating, 4.99 million viewers).<\/p>\n<p>Of course, Swift was not the only music superstar to disappoint on television.  Though her 90 minute special drew slightly better in the demo, Beyonce&#8217;s &#8220;I Am&#8230;World Tour&#8221; was far from a runaway success.<\/p>\n<p>Over the course of the broadcast, the ABC show garnered a 1.3 adults 18-49 rating with 4.13 million viewers.<\/p>\n<p>For its part, it was behind re-runs of CBS&#8221; &#8220;Mike &#038; Molly&#8221; and &#8220;The Mentalist&#8221; and FOX&#8217;s &#8220;The Simpsons Movie&#8221; (only for the first half or so) for a second\/third place finish in the 9:30-11PM slot.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift&#039;s &quot;Speak Now&quot; 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