Tuesday’s midseason “Pretty Little Liars” opener drew fewer live+same-day viewers than previous premieres.<\/p>\n
According to live+same-day data posted by Showbuzz, Tuesday’s 7B premiere drew a 0.65 adults 18-49 rating and averaged 1.330 million overall viewers.<\/p>\n
The numbers slightly trail those of the 7A premiere, which drew a 0.67 rating and 1.43 million viewers on June 21, 2016.<\/p>\n
They markedly trail the 1.06 rating and 2.25 million viewer mark garnered by the 6B premiere on January 12, 2016.<\/p>\n
Season 7B will be the final “Pretty Little Liars” half-season.<\/p>\n
— Tuesday’s “PLL” led into the premiere of “Famous In Love,” which drew a soft (especially given the lead-in) 0.30 adults 18-49 rating and 0.65 million viewers.<\/p>\n
The extent to which Freeform is evaluating “Famous In Love” based on live+same-day data is nonetheless quite unclear. Following Tuesday’s premiere, the network made the remaining first-season episodes available for on-demand streaming. The move, which mirrors what Freeform did with the first season of “Beyond,” will surely bottleneck the show’s live+same-day performance.<\/p>\n","protected":false},"excerpt":{"rendered":"“Pretty Little Liars” was down slightly from the season premiere and sharply from the last midseason premiere.","protected":false},"author":1,"featured_media":83645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048],"tags":[7242,5597,1788],"adace-sponsor":[],"yoast_head":"\n