{"id":8165,"date":"2010-09-15T10:47:23","date_gmt":"2010-09-15T15:47:23","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=8165"},"modified":"2010-09-15T11:50:36","modified_gmt":"2010-09-15T16:50:36","slug":"life-unexpected-ratings-disappoint-parenthood-one-tree-hill-okay","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2010\/09\/15\/life-unexpected-ratings-disappoint-parenthood-one-tree-hill-okay\/","title":{"rendered":"&#8220;Life UneXpected&#8221; Ratings Disappoint, &#8220;Parenthood,&#8221; &#8220;One Tree Hill&#8221; Okay"},"content":{"rendered":"<p>Add &#8220;Life UneXpected&#8221; to the list of returning CW series that disappointed in the season premiere ratings race.<\/p>\n<p>The sophomore drama premiered Tuesday to just 1.74 million viewers and a 0.8 adults 18-49 rating.  While the show did have the challenge of contending with part one of the &#8220;America&#8217;s Got Talent&#8221; season finale (14.26 million viewers with a 3.8 A18-49 rating), it is not as if &#8220;LUX&#8221; never faced stiff competition during its freshman season.  As an additional note of disappointment, &#8220;Life UneXpected&#8221; bled viewership from its &#8220;One Tree Hill&#8221; lead-in.<\/p>\n<p>&#8220;One Tree Hill&#8221; was far from glowing in its season premiere, but its 2.18 million viewership average and 1.1 demo rating at least ranked it above the performances from the supposedly-fresher CW series &#8220;90210&#8221; and &#8220;Gossip Girl&#8221; on Monday.<\/p>\n<p>Elsewhere, NBC&#8217;s &#8220;Parenthood&#8221; launched to a 2.7 adults 18-49 demographic rating with 7.69 million viewers.  While solid in principle, the show nonetheless only achieved mediocre retention from its &#8220;Got Talent&#8221; lead-in.  And in a happenstance that never speaks favorably about viewer engagement in a program, the show&#8217;s audience dropped sizably from the first to second half hour.  The comparison for 10-10:30 vs. 10:30-11 was 8.45 million viewers vs. 6.93 million viewers and a 2.9 rating vs. a 2.5 rating.<\/p>\n<p>Such a decline was inevitable given the inclusion of &#8220;Got Talent&#8221; holdovers in the first half hour number, but as the premiere reduced basically to a normal season mark by the end of the 10PM hour, there is not yet evidence that season two of &#8220;Parenthood&#8221; will show any noteworthy growth from season one.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Life UneXpected&quot; Ratings Disappoint, &quot;Parenthood,&quot; &quot;One Tree Hill&quot; Okay<\/title>\n<meta name=\"description\" content=\"Add &quot;Life UneXpected&quot; to the list of returning CW series that disappointed in the season premiere ratings race. 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