{"id":74883,"date":"2016-11-22T10:02:14","date_gmt":"2016-11-22T15:02:14","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=74883"},"modified":"2016-11-22T10:02:14","modified_gmt":"2016-11-22T15:02:14","slug":"ratings-walking-dead-endures-another-decline-still-dominates-sunday-cable-race","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2016\/11\/22\/ratings-walking-dead-endures-another-decline-still-dominates-sunday-cable-race\/","title":{"rendered":"Ratings: &#8220;The Walking Dead&#8221; Endures Another Decline, Still Dominates Sunday Cable Race"},"content":{"rendered":"<p>It still ranked as Sunday&#8217;s #1 cable original.  It will still rank as all of television&#8217;s #1 scripted program (in adults 18-49) this week.<\/p>\n<p>AMC&#8217;s &#8220;The Walking Dead&#8221; did, however, suffer another week-to-week loss in the live+same-day ratings.<\/p>\n<p>According to live+same-day data posted by Showbuzz, Sunday&#8217;s &#8220;TWD&#8221; drew a 5.17 adults 18-49 rating and 11.00 million total viewers.  The numbers trail the 5.43 million rating and 11.40 million viewer sum garnered by the previous episode.<\/p>\n<p>After opening the season with one of its best performances ever, &#8220;The Walking Dead&#8221; has endured four straight declines.<\/p>\n<p>In terms of live+same-day viewership (which, admittedly, has become a less definitive statistic in recent years), this week&#8217;s episode was the least-watched since the penultimate third season episode.  That installment drew 10.99 million L+SD viewers on March 24, 2013.<\/p>\n<p>While not a statistic worth celebrating, it is also not one that should be use to condemn &#8220;The Walking Dead.&#8221;  It is still a monster live+same-day performer, and it also receives huge lifts from DVR and multi-platform viewership.<\/p>\n<p>&#8212; &#8220;TWD&#8221; led into &#8220;Talking Dead,&#8221; which drew a 1.69 rating and 3.74 million total viewers.  The numbers are roughly on par with the 1.71 rating and 3.80 million viewer sum drawn last week.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":74884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048],"tags":[671,3787,969],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ratings: &quot;The Walking Dead&quot; Endures Another Decline, Still Dominates Sunday Cable Race<\/title>\n<meta name=\"description\" content=\"It still ranked as Sunday&#039;s #1 cable original. It will still rank as all of television&#039;s #1 scripted program (in adults 18-49) this week. 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