Going into the September 23-29 tracking week, little doubt existed that Shawn Mendes’ “Illuminate” would take #1 on the Top Album Sales and Billboard 200 charts.<\/p>\n
The only question concerned how well it will perform.<\/p>\n
Saturday’s projections — 100-105,000 in pure US sales, 120-125,000 in total consumption — suggested it would perform on par with Mendes’ previous album “Handwritten” (106,000 US sales, 119,000 consumption units in its first week).<\/p>\n
Tuesday’s Hits Daily Double projections paint an even more favorable portrait. It now appears “Illuminate” will comfortably outperform “Handwritten” in both columns.<\/p>\n
The album is now expected to sell 117-122,000 pure US copies. The inclusion of TEA (track sales\/10) and SEA (track streams\/1500) should yield a first-week consumption tally of 135-140,000.<\/p>\n
While the projected TEA and SEA lift has been lowered, the overall consumption projection is obviously a good deal higher than it was Saturday.<\/p>\n
Barring a surprise release, “Illuminate” is a lock for #1 on Top Album Sales and the Billboard 200. Its closest competition from a pure sales standpoint will likely come from Luke Bryan’s “Here’s To The Farmer.” Hits has the country superstars’ new EP selling 29-33,000 first-week copies.<\/p>\n
Drake’s “Views” (~49-53,000 total units) and “Suicide Squad: The Album” (~44-48,000) are the likely candidates for #2 on the consumption chart.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[183,1047,206],"tags":[54,7412,598,2511,7027],"adace-sponsor":[],"yoast_head":"\n