{"id":6953,"date":"2010-06-08T23:24:53","date_gmt":"2010-06-09T04:24:53","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=6953"},"modified":"2010-06-08T23:24:53","modified_gmt":"2010-06-09T04:24:53","slug":"secret-life-of-the-american-teenager-ratings-drop-more-than-30","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/","title":{"rendered":"&#8220;Secret Life of the American Teenager&#8221; Ratings Drop More Than 30%"},"content":{"rendered":"<p>Though ABC touted the success of the season three &#8220;The Secret Life of the American Teenager&#8221; premiere in a press release, the reality is that viewership was down more than thirty percent from last summer&#8217;s premiere.<\/p>\n<div style=\"float:left;margin-right:5px;\"><a href=\"http:\/\/view.picapp.com\/pictures.photo\/entertainment\/mtv-movie-awards-2010\/image\/9050437?term=shailene+woodley\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/view3.picapp.com\/pictures.photo\/image\/9050437\/mtv-movie-awards-2010\/mtv-movie-awards-2010.jpg?size=500&#038;imageId=9050437\" border=\"0\" width=\"234\" title=\"MTV Movie Awards 2010 - Arrivals\" height=\"NaN\" oncontextmenu=\"return false;\" ondrag=\"return false;\" onmousedown=\"return false;\" alt=\"6 June 2010 - Universal City, California - Shailene Woodley. MTV Movie Awards 2010 - Arrivals held at the Gibson Amphitheatre. Photo Credit: Byron Purvis\/AdMedia\" \/><\/a><\/div>\n<p><script type=\"text\/javascript\" src=\"http:\/\/view.picapp.com\/\/JavaScripts\/OTIjs.js\"><\/script><\/p>\n<p>Final viewership came in at 3.183 million viewers, according to Mediaweek, which is down 32.3% from last year&#8217;s 4.7 million average.<\/p>\n<p>The demographic numbers were still strong for a cable series, but they, too, fell from last season&#8217;s marks.<\/p>\n<p>Among the key adults 18-49 demographic, this year&#8217;s premiere was good for a 1.3 rating with 1.7 million demo viewers; last year&#8217;s premiere scored 2.1 million in that category.  The show&#8217;s 1.9 rating and 1.3 million viewer count among women 18-49 compared to 1.6 million for last year&#8217;s episode.<\/p>\n<p>Among teens 12-17, &#8220;Secret Life&#8221; posted a 4.3 rating with 1 million Monday.  Last season, the show averaged 1.5 million.  The viewers 12-34 comparison was 2.3 million to 2.9 million, while the female teens comparison was 875,000 to 1.3 million.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;Secret Life of the American Teenager&quot; Ratings Drop More Than 30%<\/title>\n<meta name=\"description\" content=\"Though ABC touted the success of the season three &quot;The Secret Life of the American Teenager&quot; premiere in a press release, the reality is that viewership\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Secret Life of the American Teenager&quot; Ratings Drop More Than 30%\" \/>\n<meta property=\"og:description\" content=\"Though ABC touted the success of the season three &quot;The Secret Life of the American Teenager&quot; premiere in a press release, the reality is that viewership\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/\" \/>\n<meta property=\"og:site_name\" content=\"Headline Planet\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-09T04:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/view3.picapp.com\/pictures.photo\/image\/9050437\/mtv-movie-awards-2010\/mtv-movie-awards-2010.jpg?size=500&imageId=9050437\" \/>\n<meta name=\"author\" content=\"Brian Cantor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cantorpedia\" \/>\n<meta name=\"twitter:site\" content=\"@headlineplanet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/\",\"url\":\"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/\",\"name\":\"\\\"Secret Life of the American Teenager\\\" Ratings Drop More Than 30%\",\"isPartOf\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\"},\"datePublished\":\"2010-06-09T04:24:53+00:00\",\"dateModified\":\"2010-06-09T04:24:53+00:00\",\"author\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\"},\"description\":\"Though ABC touted the success of the season three \\\"The Secret Life of the American Teenager\\\" premiere in a press release, the reality is that viewership\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\",\"url\":\"https:\/\/headlineplanet.com\/home\/\",\"name\":\"Headline Planet\",\"description\":\"Music News &amp; Charts, TV News &amp; Spoilers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/headlineplanet.com\/home\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\",\"name\":\"Brian Cantor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"caption\":\"Brian Cantor\"},\"description\":\"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.\",\"sameAs\":[\"https:\/\/twitter.com\/cantorpedia\"],\"url\":\"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Secret Life of the American Teenager\" Ratings Drop More Than 30%","description":"Though ABC touted the success of the season three \"The Secret Life of the American Teenager\" premiere in a press release, the reality is that viewership","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/","og_locale":"en_US","og_type":"article","og_title":"\"Secret Life of the American Teenager\" Ratings Drop More Than 30%","og_description":"Though ABC touted the success of the season three \"The Secret Life of the American Teenager\" premiere in a press release, the reality is that viewership","og_url":"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/","og_site_name":"Headline Planet","article_published_time":"2010-06-09T04:24:53+00:00","og_image":[{"url":"http:\/\/view3.picapp.com\/pictures.photo\/image\/9050437\/mtv-movie-awards-2010\/mtv-movie-awards-2010.jpg?size=500&imageId=9050437"}],"author":"Brian Cantor","twitter_card":"summary_large_image","twitter_creator":"@cantorpedia","twitter_site":"@headlineplanet","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/","url":"https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/","name":"\"Secret Life of the American Teenager\" Ratings Drop More Than 30%","isPartOf":{"@id":"https:\/\/headlineplanet.com\/home\/#website"},"datePublished":"2010-06-09T04:24:53+00:00","dateModified":"2010-06-09T04:24:53+00:00","author":{"@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8"},"description":"Though ABC touted the success of the season three \"The Secret Life of the American Teenager\" premiere in a press release, the reality is that viewership","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/headlineplanet.com\/home\/2010\/06\/08\/secret-life-of-the-american-teenager-ratings-drop-more-than-30\/"]}]},{"@type":"WebSite","@id":"https:\/\/headlineplanet.com\/home\/#website","url":"https:\/\/headlineplanet.com\/home\/","name":"Headline Planet","description":"Music News &amp; Charts, TV News &amp; Spoilers","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/headlineplanet.com\/home\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8","name":"Brian Cantor","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g","caption":"Brian Cantor"},"description":"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. Contact Brian at brian.cantor[at]headlineplanet.com.","sameAs":["https:\/\/twitter.com\/cantorpedia"],"url":"https:\/\/headlineplanet.com\/home\/author\/cantortainment\/"}]}},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/6953"}],"collection":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/comments?post=6953"}],"version-history":[{"count":0,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/posts\/6953\/revisions"}],"wp:attachment":[{"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/media?parent=6953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/categories?post=6953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/tags?post=6953"},{"taxonomy":"adace-sponsor","embeddable":true,"href":"https:\/\/headlineplanet.com\/home\/wp-json\/wp\/v2\/adace-sponsor?post=6953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}