{"id":68778,"date":"2016-09-06T10:19:41","date_gmt":"2016-09-06T15:19:41","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=68778"},"modified":"2016-09-06T15:05:43","modified_gmt":"2016-09-06T20:05:43","slug":"kanye-wests-fade-pop-radio-push-revived-following-teyana-taylor-video-release","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2016\/09\/06\/kanye-wests-fade-pop-radio-push-revived-following-teyana-taylor-video-release\/","title":{"rendered":"Kanye West’s “Fade” Impacting Radio On 9\/20; Push Follows Teyana Taylor Video Release"},"content":{"rendered":"

Update:<\/b> Tuesday morning, Def Jam announced that Kanye West’s “Fade” will impact pop radio on September 20.<\/p>\n

Sources say the single will also impact the urban and rhythmic formats that day. Those formats have, at least thus far, been warmer to tracks from West’s “Life Of Pablo.”
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During the early part of the summer, Def Jam’s radio promotions team indicated plans to push Kanye West’s “Fade” at the pop format.<\/p>\n

The label noted that the song was receiving early action on some major market stations, and it even announced a formal July 12 impact date.<\/p>\n

The desired pop success never really materialized, however, and the song was ultimately removed from the label’s pop radio roster.<\/p>\n

Thanks to the hype generated by its risque music video, which stars Teyana Taylor, Def Jam is recommitting to a pop radio campaign.<\/p>\n

Tuesday morning, the label re-added “Fade” to its pop radio roster. It also announced a September 20 adds date.<\/p>\n