{"id":68456,"date":"2016-08-30T08:45:03","date_gmt":"2016-08-30T13:45:03","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=68456"},"modified":"2016-08-30T08:45:03","modified_gmt":"2016-08-30T13:45:03","slug":"ratings-2016-mtv-vma-preshow-viewership-drops-33","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2016\/08\/30\/ratings-2016-mtv-vma-preshow-viewership-drops-33\/","title":{"rendered":"Ratings: 2016 MTV VMA Preshow Viewership Drops By 33%"},"content":{"rendered":"

Monday, news came that total viewership for Sunday’s MTV Video Music Awards ceremony was down 34% versus that of last year’s broadcast.<\/p>\n

MTV’s preshow endured a similar decline.<\/p>\n

According to live+same-day data posted by Showbuzz, Sunday’s 8-9PM preshow posted a 0.99 adults 18-49 rating and 1.90 million total viewers. The adults 18-49 rating trails last year’s mark (1.33) by 26%, while the viewership tally is down by 33% (from 2.84 million).<\/p>\n

Last year’s preshow numbers, it should be noted, were down sharply from those of the 2014 broadcast (1.86, 3.78 million).<\/p>\n

This year’s preshow featured performances by Alessia Cara & Troye Sivan, Jidenna and Lukas Graham. The 2015 edition featured Walk The Moon, Nick Jonas, a medley by Todrick Hall and the premiere of Taylor Swift’s “Wildest Dreams” video. 2014’s preshow was headlined by Fifth Harmony and Charli XCX.<\/p>\n

Airing across 11 Viacom networks, Sunday’s MTV Video Music Awards ceremony drew 6.5 million total viewers. The 2015 edition reached 9.8 million.<\/p>\n

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