{"id":6535,"date":"2010-05-22T12:47:57","date_gmt":"2010-05-22T17:47:57","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=6535"},"modified":"2010-05-22T12:47:57","modified_gmt":"2010-05-22T17:47:57","slug":"macgruber-bombs-at-box-office-shrek-the-final-chapter-soft","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2010\/05\/22\/macgruber-bombs-at-box-office-shrek-the-final-chapter-soft\/","title":{"rendered":"&#8220;MacGruber&#8221; Bombs at Box Office, &#8220;Shrek: The Final Chapter&#8221; Soft"},"content":{"rendered":"<p>The opening of &#8220;MacGruber&#8221; this weekend assures that the disappointing opening of &#8220;Shrek: The Final Chapter&#8221; might elude some of the world&#8217;s harsher criticism.<\/p>\n<p>The film was far from a runaway success, given the franchise&#8217;s standards; its $20.8 million opening Friday is barely more than 50% of what &#8220;Shrek the Third&#8221; did in its 2007 debut ($38.4 million).  Even with a Saturday boost due to matin\u00e9e crowds, the film does not appear capable of a $100 million opening weekend and thus proves the franchise, while still lucrative, has beyond peaked.<\/p>\n<div style=\"float:left;margin-right:5px;\"><a href=\"http:\/\/view.picapp.com\/default.aspx?term=macgruber&#038;iid=8856562\" target=\"_blank\"><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/cdn.picapp.com\/ftp\/Images\/6\/8\/a\/9\/_MacGruber_New_8d50.jpg?adImageId=12950586&#038;imageId=8856562\" width=\"234\" height=\"156\"  border=\"0\" alt=\" MacGruber New York Premiere\"\/><\/a><\/div>\n<p><script type=\"text\/javascript\" src=\"http:\/\/cdn.pis.picapp.com\/IamProd\/PicAppPIS\/JavaScript\/PisV4.js\"><\/script><\/p>\n<p>The 3-D gimmick also did nothing to keep the &#8220;Shrek&#8221; buzz alive, as it is unlikely that even a non-3D fourth film would have opened any worse&#8211;and if it would have, it still shows that the franchise has taken a beating over the years.<\/p>\n<p>But with fellow new release &#8220;MacGruber&#8221; opening as a legitimate bomb, it is hard to get too angry about the performance for the <i>fourth<\/i> film in a franchise.  The &#8220;SNL&#8221; adaptation posted just $1.6 million in receipts Friday for a fifth place finish.<\/p>\n<p>Elsewhere, &#8220;Iron Man 2&#8221; was second with $7.5 million, &#8220;Robin Hood&#8221; placed third with $5.6 million and &#8220;Letters to Juliet&#8221; was fourth with $3 million.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[3],"tags":[],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;MacGruber&quot; Bombs at Box Office, &quot;Shrek: The Final Chapter&quot; Soft<\/title>\n<meta name=\"description\" content=\"The opening of &quot;MacGruber&quot; this weekend assures that the disappointing opening of &quot;Shrek: The Final Chapter&quot; might elude some of the world&#039;s harsher\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2010\/05\/22\/macgruber-bombs-at-box-office-shrek-the-final-chapter-soft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;MacGruber&quot; Bombs at Box Office, &quot;Shrek: The Final Chapter&quot; Soft\" \/>\n<meta property=\"og:description\" content=\"The opening of &quot;MacGruber&quot; this weekend assures that the disappointing opening of &quot;Shrek: The Final Chapter&quot; might elude some of the world&#039;s harsher\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headlineplanet.com\/home\/2010\/05\/22\/macgruber-bombs-at-box-office-shrek-the-final-chapter-soft\/\" \/>\n<meta property=\"og:site_name\" content=\"Headline Planet\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-22T17:47:57+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/cdn.picapp.com\/ftp\/Images\/6\/8\/a\/9\/_MacGruber_New_8d50.jpg?adImageId=12950586&imageId=8856562\" \/>\n<meta name=\"author\" content=\"Brian Cantor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cantorpedia\" \/>\n<meta name=\"twitter:site\" content=\"@headlineplanet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headlineplanet.com\/home\/2010\/05\/22\/macgruber-bombs-at-box-office-shrek-the-final-chapter-soft\/\",\"url\":\"https:\/\/headlineplanet.com\/home\/2010\/05\/22\/macgruber-bombs-at-box-office-shrek-the-final-chapter-soft\/\",\"name\":\"\\\"MacGruber\\\" Bombs at Box Office, \\\"Shrek: The Final Chapter\\\" Soft\",\"isPartOf\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\"},\"datePublished\":\"2010-05-22T17:47:57+00:00\",\"dateModified\":\"2010-05-22T17:47:57+00:00\",\"author\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\"},\"description\":\"The opening of \\\"MacGruber\\\" this weekend assures that the disappointing opening of \\\"Shrek: The Final Chapter\\\" might elude some of the world's harsher\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headlineplanet.com\/home\/2010\/05\/22\/macgruber-bombs-at-box-office-shrek-the-final-chapter-soft\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\",\"url\":\"https:\/\/headlineplanet.com\/home\/\",\"name\":\"Headline Planet\",\"description\":\"Music News &amp; Charts, TV News &amp; Spoilers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/headlineplanet.com\/home\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\",\"name\":\"Brian Cantor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"caption\":\"Brian Cantor\"},\"description\":\"Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002. Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj. 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