Columbia remains silent – at least publicly – on the identity of the third radio single from Adele’s “25.”<\/p>\n
Hot adult contemporary radio programmers remain supportive of “Send My Love (To Your New Lover)” as a candidate. The song, which returned to the Mediabase Top 60 last week, is on track to score an official Top 50 airplay position this week.<\/p>\n
“Send My Love” was spun 147 times during the first five days of the April 17-23 tracking week. Up 81.5% from the count at this point last week, the tally slots “Send My Love” at #50 on Mediabase’s building Hot AC chart.<\/p>\n
Given its rate of gain, “Send My Love” should be able to leapfrog a few songs prior to the close of tracking. It will also receive a bump of one place when Adele’s own “When We Were Young” is removed as a recurrent. The purging of other faded songs would also result in an increased position.<\/p>\n
The new single — “Send My Love” or otherwise — will be the follow-up to the #2-peaking “When We Were Young.” Lead “25” single “Hello” reached #1 on the Hot AC chart.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1047],"tags":[1756,5394],"adace-sponsor":[],"yoast_head":"\n