If CBS hoped post-Super Bowl exposure would turn “The Late Show With Stephen Colbert” and “The Late Late Show With James Corden” into dominant late night forces, the strategy failed.<\/p>\n
If CBS hoped even a respectable chunk of the post-Super Bowl demo audiences (7.7A18-49 rating for “Colbert” | ~1.7A18-49 rating for “Corden”) would sample the shows in their regular timeslots, the strategy failed.<\/p>\n
The exposure did, however, lead to week-to-week bumps for the two talk shows. It, moreover, propelled both to first place in the overnight households.<\/p>\n
Per metered market data, Monday’s “Colbert” drew a 2.7 overnight household rating. It drew a 0.7 adults 18-49 rating in the 25 markets with local people meters.<\/p>\n
The numbers best the 2.2 overnight household rating and 0.4 adults 18-49 rating drawn by the previous two Monday episodes. Monday’s “Colbert” actually beat NBC’s flagship “Tonight Show Starring Jimmy Fallon” in total households (2.7 for Colbert, 2.5 for Fallon).<\/p>\n
It did not, however, defeat the leading late night series in adults 18-49 (0.9 for Fallon, 0.7 for Colbert).<\/p>\n
ABC’s “Jimmy Kimmel Live” trailed both with a 2.0 in the overnight households and a 0.5 in adults 18-49.<\/p>\n
“Corden” led out of Colbert with a 1.3 overnight household rating and a 0.3 adults 18-49 rating in the Top 25 markets. Last Monday’s episode drew a 1.0 in the former and a 0.2 in the latter.<\/p>\n
Monday’s “Late Late Show” tied NBC’s “Late Night With Seth Meyers” in the overnight households but still lost handily in adults 18-49 (0.6 for Meyers vs. 0.3 for Corden).<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":55418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[275,3901,2060,3554,4862],"adace-sponsor":[],"yoast_head":"\n