“Nashville” consistently struggles from a live+same-day ratings standpoint, but its future at ABC is evidently not in jeopardy.<\/p>\n
Citing the show’s passionate fanbase and strong lifts from time-shifted viewing, ABC president Paul Lee told critics that his network does not intend to cancel the show at the end of its ongoing fourth season.<\/p>\n
“We don\u2019t have any plans to finish ‘Nashville’,” said Paul Lee during a discussion at the winter Television Critics Association press tour. “We have an incredibly passionate audience. The ‘Nashville’ audience grows by a large amount in our delay viewings. No, at this point, no plans for ‘Nashville’ other than to keep it going.”<\/p>\n
While nothing is definitive until the network announces its 2016-17 schedule this spring (and, frankly, until a fifth season actually airs), the comments provide a welcome dose of optimism regarding the series.<\/p>\n
“Nashville” has never fared especially well in the live+same-day ratings, but it has faced particular difficulty this year. Multiple episodes have dropped below the 1.0 mark in the adults 18-49 demographic, and all but two episodes drew fewer viewers than the least-watched episode of the previous four seasons.<\/p>\n
The show’s saving grace has always been its combination of DVR viewership, fan support, and brand value. Based on Paul Lee’s comments, it appears ABC still values those factors.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":53915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048],"tags":[233,239,5574],"adace-sponsor":[],"yoast_head":"\n