While not nearly as popular with females 12-34, MTV’s airing of the “The Shannara Chronicles” premiere roughly matched the show’s “Teen Wolf” lead-in among adults 18-49 and total viewers.<\/p>\n
Per Nielsen Live+Same-Day cable data, the heavily hyped “Shannara” launch drew a 0.48 adults 18-49 rating and 1.031 million total viewers. Solid against the recently deflated standard for MTV’s scripted programming (and presumably enough for a renewal if they hold moving forward), the numbers are surely underwhelming given the hype.<\/p>\n
(A TV Land simulcast added a 0.06 adults 18-49 rating and 248,000 total viewers, while concurrent airings on MTV2 and TeenNick respectively contributed a 0.03 with 115,000 and a 0.02 with 117,000)<\/p>\n
On MTV, “Shannara” led out of the midseason “Teen Wolf” premiere, which posted a 0.46 adults 18-49 rating and reached 1.112 million total viewers. Weak based on the show’s historical standard, the numbers top the 0.44 rating and 958,000 viewership mark posted by the summer 2015 finale.<\/p>\n
As noted, the veteran “Teen Wolf” fared considerably better with the aforementioned females 12-34 demographic; it drew a 1.00, while the MTV broadcast of “Shannara” posted a 0.49.<\/p>\n
“Teen Wolf” also topped MTV’s “Shannara” airing in adults 18-34, females 18-49 and males 12-34.<\/p>\n
“Shannara,” on the other hand, posted stronger marks with males 18-49, adults 25-54, and viewers over the age of 50.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":53723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[382,2599,5561],"adace-sponsor":[],"yoast_head":"\n