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<\/a>After starting off with a bang following last weekend’s Super Bowl, “Undercover Boss” made the first step towards becoming 2010’s first breakout with a strong performance in its time period premiere.<\/p>\n
Up against a 2010 Winter Olympics telecast that averaged a 7.0 adults 18-49 rating and 26.34 million viewers for the night and a 7.9 with 29.29 million viewers in the 9PM hour, “Boss” posted an impressive 5.1 with 15.28 million viewers.<\/p>\n
The strong performance for the CBS series gave “Boss” the clear victory over non-Olympic programming.<\/p>\n
Elsewhere on CBS, “The Amazing Race” premiered to a 2.8 rating with 9.07 million viewers, building out of its “60 Minutes” lead-in (8.21 million, 1.2). “Cold Case” followed “Boss” with a 2.1 and 8.72 million viewers, a serious disappointment given the show’s lead-in (especially since it dropped from a 2.2 to a 1.9 from half hour one to half hour two).<\/p>\n
With ABC only airing “America’s Funniest Home Videos” and “Extreme Makeover: Home Edition” for the night, FOX represented the only potential 18-49 competition for the Olympics and “Undercover Boss.” Though Daytona 500 spillover coverage performed well (a 5.2 with 16.07 million viewers at 7PM and a 3.9 with 11.69 million at 7:30), “The Simpsons” (5.87 million, 2.6), “The Cleveland Show” (4.85 million, 2.3), “Family Guy” (6.42 million, 3.2) and “American Dad” (5.23 million, 2.5) all underwhelmed.<\/p>\n
On ABC, two hours of “Home Videos” averaged 6.84 million with a 1.9, growing significantly from start to finish. “Extreme Makeover” did 5.95 million viewers with a 1.8.<\/p>\n