One Direction’s “Made In The AM” is also moving faster than expected, analysts now give “Purpose” a very slight edge in the weekly sales race<\/a>.
\n==================<\/p>\nA lot can change between now and the conclusion of the November 13-19 tracking week, but One Direction’s “Made In The AM” is currently on pace to defeat Justin Bieber’s “Purpose” in the pure album sales race.<\/p>\n
The total consumption race, which is based on the sum of pure sales, track sales divided by 10 (TEA) and track streams divided by 1500 (SEA), is tracking like a dead heat.<\/p>\n
According to very early indicators, Hits Daily Double says “MITAM” is on track for a pure weekly sales total of 375-400,000. Bieber’s “Purpose” is tracking for a 340-365,000 bow.<\/p>\n
While the One Direction album entered the home stretch with a clear lead in iTunes pre-orders, Bieber’s “Purpose” began to close the gap over the past few days. It continues to maintain a lead on iTunes, and the expectation is that the two albums will have generated very similar digital sales totals by the end of the tracking week.<\/p>\n
The 1D advantage will thus come from physical retail purchases. A multi-cover promotion is helping “MIATM” at Target, while the album is also proving popular with Wal-Mart shoppers.<\/p>\n
— With TEA and SEA included, the two albums are on track for first week consumption totals in the 400-425,000 range.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[183,1047,206],"tags":[96,5082,562,5291],"adace-sponsor":[],"yoast_head":"\n
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