While Pentatonix’s “Pentatonix” comfortably topped Demi Lovato’s “Confident” in the pure album sales race, its victory in the consumption (Billboard 200) race was considerably narrower.<\/p>\n
According to Nielsen Music, “Pentatonix” sold 87,737 pure US copies during the October 16-22 tracking week. “Confident” shifted 76,603.<\/p>\n
The consumption race (album sales + track sales\/10 + track streams\/1500), however, was decided by only 271 units. “Pentatonix” posted a total of 98,447 units, while “Confident” generated 98,176 consumption units.<\/p>\n
Track sales played a major factor in closing the gap. Nielsen adds that Demi Lovato’s “Confident” produced approximately 136,100 in track sales during the official tracking week. “Pentatonix” was responsible for 54,800 track purchases.<\/p>\n
The title track — and current single — was responsible for 35% of the Lovato album’s track sales. “Confident” drove 47,885 paid US downloads during the official tracking week.<\/p>\n
Under the Billboard methodology, ten single sales are equivalent to one album unit. The differential in track sales, therefore, amounted to over 8,000 album equivalent units.<\/p>\n
“Confident” also bested “Pentatonix” in streaming, but the impact on the consumption gap was less dramatic. Credited with approximately 11,900,000 streams, “Confident” amassed just over 7,900 album equivalent units (streams\/1500). “Pentatonix,” which generated approximately 7,800,000 in track streams, received roughly 5,200 album equivalent units from that form of consumption.<\/p>\n
Lovato’s album thus claimed a streaming advantage of approximately 2,700 units.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[183,1047],"tags":[4709,204,1142],"adace-sponsor":[],"yoast_head":"\n