{"id":49209,"date":"2015-10-21T10:34:46","date_gmt":"2015-10-21T14:34:46","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=49209"},"modified":"2015-10-21T16:34:39","modified_gmt":"2015-10-21T20:34:39","slug":"overnight-ratings-scream-queens-stays-weak-grandfathered-grinder-also-soft","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2015\/10\/21\/overnight-ratings-scream-queens-stays-weak-grandfathered-grinder-also-soft\/","title":{"rendered":"Ratings Update: Scream Queens Adds Viewers But Stays Weak; Grandfathered, Grinder Do The Same"},"content":{"rendered":"<p><b>Final Ratings:<\/b> Tuesday&#8217;s &#8220;Scream Queens&#8221; enjoyed a week-over-week gain in total viewership but mirrored last week&#8217;s series low performance in adults 18-49.<\/p>\n<p>Per Nielsen final data, the episode drew a 1.0 adults 18-49 rating with 2.588 million viewers.  The previous week&#8217;s broadcast drew the same 1.0 but reached only 2.393 million viewers.<\/p>\n<p>The week-over-week viewership gain does not, however, eliminate the aura of disappointment surrounding the show.  &#8220;Scream Queens&#8221; is commanding considerable buzz on social media and scoring substantial boosts from time-shifted viewership, but its live+same-day performance does not remotely befit the pre-season hype.<\/p>\n<p>FOX&#8217;s Tuesday lineup also featured &#8220;Grandfathered&#8221; and &#8220;The Grinder,&#8221; which both performed in the same manner.  They held steady in adults 18-49 but enjoyed lifts in total viewership.<\/p>\n<p>&#8220;Grandfathered&#8221; posted a 1.0 with 3.329 million viewers at 8PM (vs. a 1.0 with 3.172 million last week), while &#8220;The Grinder&#8221; scored a 0.9 with 2.864 million viewers in the 8:30PM half hour (vs. a 0.9 with 2.526 million viewers last week).<br \/>\n====================<\/p>\n<p><b>Fast National Ratings Update:<\/b> Tuesday&#8217;s &#8220;Scream Queens&#8221; enjoyed a week-over-week uptick in viewership.  The gain was not, however, enough to eliminate the aura of weakness surrounding the show&#8217;s live+same-day performance.<\/p>\n<p>Per fast national data, Tuesday&#8217;s episode drew a 1.0 adults 18-49 rating with 2.661 million total viewers.  Last week&#8217;s episode posted the same (series low) 1.0 adults 18-49 rating but reached only 2.393 million audience members.<\/p>\n<p>While &#8220;Scream Queens&#8221; has been generating significant social media conversation and receiving solid boosts from time-shifted viewership, its live Tuesday night broadcasts are not performing well.<\/p>\n<p>FOX led into &#8220;Scream Queens&#8221; with &#8220;Grandfathered&#8221; (1.0, 3.261 million vs. 1.0, 3.172 million last week) and &#8220;The Grinder&#8221; (0.9, 2.854 million vs. 0.9, 2.526 million last week).<br \/>\n====================<\/p>\n<p>The ample social media buzz and time-shifted viewing is not drawing additional interest in the live\/first-run telecast.  FOX&#8217;s &#8220;Scream Queens&#8221; once again posted a weak overnight household rating.<\/p>\n<p>Per metered market data, Tuesday&#8217;s &#8220;Scream Queens&#8221; posted a 1.8 overnight household rating.  Down from last week&#8217;s 1.9, it was the show&#8217;s worst performance yet.<\/p>\n<p>While there is no guarantee &#8220;Scream Queens&#8221; suffered the same drop in adults 18-49 and total viewership, it is clear the show did not markedly rebound on those fronts.<\/p>\n<p>Lead-in comedies &#8220;Grandfathered&#8221; and &#8220;The Grinder&#8221; also posted soft numbers this week.  &#8220;Grandfathered&#8221; slipped from a 2.5 to a 2.4 overnight household rating, while &#8220;The Grinder&#8221; enjoyed a 0.2 lift to a still-weak 2.2 overnight household rating.<\/p>\n<p>Adults 18-49 and total viewership data is due by 11:10AM ET.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[255,4172,3492,4173],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ratings Update: Scream Queens Adds Viewers But Stays Weak; 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