Over the past several weeks, Daya’s debut single “Hide Away” has become increasingly less hidden.<\/p>\n
Friday, it received its most high-profile exposure yet. In the wake of that exposure, the song is enjoying an improved position on the all-genre iTunes single sales chart.<\/p>\n
Presented as Elvis Duran’s “Artist of the Month” (interestingly a week after Austin Mahone received the same label), the teen pop artist performed “Hide Away” on Friday morning’s NBC TODAY Show.<\/p>\n
The song quickly began rising on the US iTunes chart; as of 3:30PM on August 21, it held the #99 spot.<\/p>\n
While the performance deserves special credit for thrusting “Hide Away” into the Top 100, Daya’s single had been developing sales momentum prior to Friday’s TODAY Show. In a sign of resonance with audiences, “Hide Away” has been generating strong — and improving — iTunes and Shazam activity in response to its early airplay.<\/p>\n
That airplay has been increasing, and “Hide Away” is now approaching the Top 40 on Mediabase’s pop radio chart.<\/p>\n
The song received 735 spins during the first five days of the August 16-22 tracking week. Up a healthy 44.7% from last week’s total, the count positions “Hide Away” at #42 on Mediabase’s building pop radio airplay chart.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1047,206],"tags":[4400,4484],"adace-sponsor":[],"yoast_head":"\n