Update:<\/b> Per fast national data, NBC’s “Ed Sheeran: Live at Wembley Stadium” drew a total of 2.09 million viewers.<\/p>\n
While that is essentially on par with the 2.01 million drawn by last summer’s “Miley Cyrus: Bangerz Tour” special, the broadcast skewed markedly older. “Bangerz” drew a 0.7 adults 18-49 rating; the Sheeran special garnered only a 0.5 in that demo.<\/p>\n
The broadcast, moreover, net a mere 0.3 in adults 18-34. It drew a 0.6 in adults 25-54.<\/p>\n
Insofar as it was not compellingly strong with youth and teen viewers, it is clear that older adults made up a sizable portion of the audience.<\/p>\n
“Live at Wembley” did face competition from FOX’s Teen Choice Awards ceremony, but that show was not at all a strong performer in the aforementioned demographics. It drew a 0.8 in adults 18-34, a 0.8 in adults 18-49, a 0.8 in adults 25-54 and 2.61 million total viewers.<\/p>\n
CBS’ combination of “60 Minutes” and “Big Brother” represented far more daunting competition (exact numbers are not yet available due to the preceding golf coverage).
\n===============================
\nConcert specials – regardless of the mainstream talent involved – rarely deliver strong television ratings.<\/p>\n
NBC’s “Ed Sheeran: Live at Wembley Stadium” was no exception.<\/p>\n
Sunday’s broadcast drew a soft 1.6 overnight household rating. While that narrowly tops the 1.4 drawn by NBC’s summer 2014 “Miley Cyrus: Bangerz Tour” special, it is not an impressive number.<\/p>\n
Due by 11:15AM ET, the adults 18-49 and total viewership numbers will also be unremarkable.<\/p>\n
For comparison’s purposes, last year’s two-hour “Bangerz” special drew a 0.7 adults 18-49 rating with 2.01 million viewers.<\/p>\n
This past winter’s hour-long “One Direction: The TV Special,” which also aired on NBC, posted a 0.7 with 3.10 million.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":45362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[314,210],"adace-sponsor":[],"yoast_head":"\n