For the third straight week, Showtime’s critically acclaimed “Masters of Sex” slipped to a new low mark in total viewership.<\/p>\n
Airing from 10:02-10:57 PM, the episodic premiere of this week’s “Masters” reached an audience of only 509,000 viewers. Last week’s episode, which was then the least-watched installment on record, reached 535,000.<\/p>\n
Thanks to a markedly younger skew, this week’s episode enjoyed a significant rise in adults 18-49. Whereas last week’s broadcast managed a 0.09, this week’s posted a 0.16.<\/p>\n
The fact that “Masters of Sex” airs on a subscription-based network, however, dampens the impact of the adults 18-49 rating. Such a rating still speaks to resonance with the valuable young adult crowd, but it has no direct commercial bearing on a series that does not sell advertisements.<\/p>\n
— “Ray Donovan,” which led into “Masters,” enjoyed a second straight gain. This week’s episode posted a 0.51 adults 18-49 rating with 1.442 million viewers. Last week’s drew a 0.37 with 1.263 million.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[1023,447,503],"adace-sponsor":[],"yoast_head":"\n