{"id":42825,"date":"2015-07-07T00:30:07","date_gmt":"2015-07-07T04:30:07","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=42825"},"modified":"2015-07-07T00:30:33","modified_gmt":"2015-07-07T04:30:33","slug":"lifetimes-unreal-earns-a-second-season-after-last-weeks-ratings-gain","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2015\/07\/07\/lifetimes-unreal-earns-a-second-season-after-last-weeks-ratings-gain\/","title":{"rendered":"Lifetime&#8217;s &#8220;UnREAL&#8221; Earns a Second Season; Last Week&#8217;s Episode Hit a Ratings High"},"content":{"rendered":"<p>Prior to Monday&#8217;s episode&#8211;<a href=\"http:\/\/headlineplanet.com\/home\/2015\/06\/30\/ratings-unreal-surges-to-series-high-devious-maids-also-improves\/\">and on the heels of last week&#8217;s impressive ratings gain<\/a>&#8211;Lifetime announced that it has renewed critically acclaimed drama &#8220;UnREAL&#8221; for a second season.<\/p>\n<p>Set to air next year, the second season will consist of ten episodes.<\/p>\n<p>&#8220;We couldn\u2019t be more proud to bring back UnREAL,&#8221; said Lifetime&#8217;s Liz Gateley.  &#8220;With authentically flawed characters, sharp storytelling and impeccable performances, this show is propelling our brand in a truly exciting direction \u2013 an unexpected and bolder Lifetime.  We are thrilled to continue our work with Marti and Sarah and the incredible A+E Studios team, as we together bring a new generation of viewers to Lifetime.&#8221;<\/p>\n<p>Thus far a modest performer by conventional live+same-day ratings standards, &#8220;UnREAL&#8221; has nonetheless shown some promise.  Last week&#8217;s episode, which was the first to premiere on television (as opposed to Lifetime&#8217;s on-demand service), posted a series high number in adults 18-49.<\/p>\n<p>The show also reaches an appealingly young demographic.  According to Lifetime, the median viewer&#8217;s age is 43.  No scripted Lifetime series has ever skewed as young.<\/p>\n<p>Moreover, the combination of live, time-shifted and on-demand viewership is producing healthy overall audience numbers.  The episodes that are attracting fewer than 1 million first-run viewers are generating an average of 4.8 million views across all platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[176,1101,4301],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lifetime&#039;s &quot;UnREAL&quot; Earns a Second Season; Last Week&#039;s Episode Hit a Ratings High<\/title>\n<meta name=\"description\" content=\"Prior to Monday&#039;s episode--and on the heels of last week&#039;s impressive ratings gain--Lifetime announced that it has renewed critically acclaimed drama\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2015\/07\/07\/lifetimes-unreal-earns-a-second-season-after-last-weeks-ratings-gain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lifetime&#039;s &quot;UnREAL&quot; Earns a Second Season; Last Week&#039;s Episode Hit a Ratings High\" \/>\n<meta property=\"og:description\" content=\"Prior to Monday&#039;s episode--and on the heels of last week&#039;s impressive ratings gain--Lifetime announced that it has renewed critically acclaimed drama\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headlineplanet.com\/home\/2015\/07\/07\/lifetimes-unreal-earns-a-second-season-after-last-weeks-ratings-gain\/\" \/>\n<meta property=\"og:site_name\" content=\"Headline Planet\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-07T04:30:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-07T04:30:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/headlineplanet.com\/home\/wp-content\/uploads\/2015\/06\/Unreal-Premiere-e1433227231163.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1928\" \/>\n\t<meta property=\"og:image:height\" content=\"1057\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Cantor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cantorpedia\" \/>\n<meta name=\"twitter:site\" content=\"@headlineplanet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/headlineplanet.com\/home\/2015\/07\/07\/lifetimes-unreal-earns-a-second-season-after-last-weeks-ratings-gain\/\",\"url\":\"https:\/\/headlineplanet.com\/home\/2015\/07\/07\/lifetimes-unreal-earns-a-second-season-after-last-weeks-ratings-gain\/\",\"name\":\"Lifetime's \\\"UnREAL\\\" Earns a Second Season; Last Week's Episode Hit a Ratings High\",\"isPartOf\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\"},\"datePublished\":\"2015-07-07T04:30:07+00:00\",\"dateModified\":\"2015-07-07T04:30:33+00:00\",\"author\":{\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\"},\"description\":\"Prior to Monday's episode--and on the heels of last week's impressive ratings gain--Lifetime announced that it has renewed critically acclaimed drama\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/headlineplanet.com\/home\/2015\/07\/07\/lifetimes-unreal-earns-a-second-season-after-last-weeks-ratings-gain\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#website\",\"url\":\"https:\/\/headlineplanet.com\/home\/\",\"name\":\"Headline Planet\",\"description\":\"Music News &amp; Charts, TV News &amp; Spoilers\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/headlineplanet.com\/home\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/b530255b81ceb7463ea060a9b8a302c8\",\"name\":\"Brian Cantor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/headlineplanet.com\/home\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5726265e0532f231e46bbddd41009383?s=96&d=mm&r=g\",\"caption\":\"Brian Cantor\"},\"description\":\"Brian Cantor is the editor-in-chief for Headline Planet. 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