{"id":40825,"date":"2015-05-18T12:27:47","date_gmt":"2015-05-18T16:27:47","guid":{"rendered":"http:\/\/headlineplanet.com\/home\/?p=40825"},"modified":"2015-05-18T12:45:04","modified_gmt":"2015-05-18T16:45:04","slug":"bbma-ratings-peaked-for-britney-iggy-nicki-minaj-tori-kelly-performances","status":"publish","type":"post","link":"https:\/\/headlineplanet.com\/home\/2015\/05\/18\/bbma-ratings-peaked-for-britney-iggy-nicki-minaj-tori-kelly-performances\/","title":{"rendered":"BBMA Ratings Peaked During Britney &#038; Iggy, Nicki Minaj, Tori Kelly Performances"},"content":{"rendered":"<p>Televised awards shows tend to open softly and then peak between 8:30PM and 10:30PM. Opening the 8-11PM Billboard Music Awards broadcast with Taylor Swift&#8217;s &#8220;Bad Blood&#8221; music video did not disrupt that usual trajectory. The 8-8:30PM half hour was by far the lowest-rated and least-watched portion of the broadcast.<\/p>\n<p><figure id=\"attachment_40827\" aria-describedby=\"caption-attachment-40827\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/headlineplanet.com\/home\/?attachment_id=40827\"><img decoding=\"async\" loading=\"lazy\" class=\"normal wp-image-40827\" src=\"http:\/\/headlineplanet.com\/home\/wp-content\/uploads\/2015\/05\/Nicki-Minaj-BBMA-400x273.jpg\" alt=\"Nicki Minaj performed during the highest-rated BBMA segment. [Cr: ABC]\" width=\"300\" height=\"205\" \/><\/a><figcaption id=\"caption-attachment-40827\" class=\"wp-caption-text\">Nicki Minaj performed during the highest-rated BBMA segment (10-10:30). [Cr: ABC]<\/figcaption><\/figure>When it comes to the adults 18-49 demographic, the 10-10:30PM half-hour, which featured performances by Britney Spears and Iggy Azalea, Nicki Minaj (who collaborated with David Guetta in the second half), Tori Kelly and Simple Minds, was the highest-rated sixth of the 2015 Billboard Music Awards.<\/p>\n<p>The 9-9:30PM (Wiz Khalifa &amp; Charlie Puth &amp; Lindsey Stirling, &#8220;Empire&#8221; medley, Hozier) and 9:30-10PM (Little Big Town &amp; Faith Hill, Pitbull &amp; Chris Brown, Ed Sheeran) tied for most-watched.<\/p>\n<p>Per fast national data, the 10-10:30PM half hour, which also featured the end of Meghan Trainor&#8217;s Hot 100 award acceptance speech, Taylor Swift&#8217;s chart achievement award win and Molly Ringwald&#8217;s &#8220;Breakfast Club&#8221;-themed introduction to the Simple Minds performance, drew a 4.1 adults 18-49 rating with 11.61 million viewers.<\/p>\n<p><figure id=\"attachment_40828\" aria-describedby=\"caption-attachment-40828\" style=\"width: 300px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/headlineplanet.com\/home\/?attachment_id=40828\"><img decoding=\"async\" loading=\"lazy\" class=\"normal wp-image-40828\" src=\"http:\/\/headlineplanet.com\/home\/wp-content\/uploads\/2015\/05\/Little-Big-Town-Faith-400x303.jpg\" alt=\"Little Big Town and Faith Hill performed during one of the most-watched segments\" width=\"300\" height=\"227\" \/><\/a><figcaption id=\"caption-attachment-40828\" class=\"wp-caption-text\">Little Big Town and Faith Hill performed during one of the most-watched segments (9:30-10). [Cr: ABC]<\/figcaption><\/figure>Responsible for a 3.9 rating with 11.92 million viewers, the 9-9:30PM sixth also featured Sam Smith&#8217;s male artist award acceptance, John Legend&#8217;s radio award victory and Ludacris&#8217; BB King tribute speech.<\/p>\n<p>The 9:30-10PM portion, which drew a 4.0 with 11.92 million, also included Taylor Swift&#8217;s female artist win and One Direction&#8217;s touring artist victory.<\/p>\n<p>The show&#8217;s overall average clocked in at a 3.7 adults 18-49 rating with 11.1 million viewers.<\/p>\n<p>Other segments:<br \/>\n8-8:30PM: 3.0 with 9.84 million (Performances: &#8220;Bad Blood&#8221; video, Van Halen, Fall Out Boy &amp; Wiz Khalifa &#8211; beginning)<br \/>\n8:30-9PM: 3.4 with 10.56 million (Performances: Fall Out Boy &amp; Wiz Khalifa &#8211; end, Nick Jonas, Meghan Trainor &amp; John Legend, Mariah Carey)<br \/>\n10:30-11PM: 3.8 with 10.86 million** (Performances: Kelly Clarkson, Imagine Dragons, Kanye West)<\/p>\n<p>**While it was not one of the night&#8217;s top three segments, the 10:30-11PM portion held up well. That speaks to the lure of the acts involved (particularly to that of Kanye, who was plugged aggressively throughout the show).<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[1048,437],"tags":[1129,3913,45,2708,314,3406,2024,2505,1822,2143,1150,288,1238,4237,1019,1720],"adace-sponsor":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBMA Ratings Peaked During Britney &amp; Iggy, Nicki Minaj, Tori Kelly Performances<\/title>\n<meta name=\"description\" content=\"Televised awards shows tend to open softly and then peak between 8:30PM and 10:30PM. Opening the 8-11PM Billboard Music Awards broadcast with Taylor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headlineplanet.com\/home\/2015\/05\/18\/bbma-ratings-peaked-for-britney-iggy-nicki-minaj-tori-kelly-performances\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBMA Ratings Peaked During Britney &amp; Iggy, Nicki Minaj, Tori Kelly Performances\" \/>\n<meta property=\"og:description\" content=\"Televised awards shows tend to open softly and then peak between 8:30PM and 10:30PM. 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